Legal

Terms of Service

Last updated: July 2026 · Signal vs Noise Strategic Consulting

1. Acceptance

By accessing or using the AAEO platform at aaeo.trishablack.com, you agree to be bound by these Terms. If you do not agree, do not use the Platform. Access is granted through a signed consulting or platform agreement with Signal vs Noise Strategic Consulting, or through an active self-serve subscription purchased on the Platform.

2. Authorized Use Only

The Platform is a proprietary tool owned by Trisha Black / Signal vs Noise Strategic Consulting. Your access is personal and non-transferable. You may not share your login credentials, allow others to access the Platform through your account, or use the Platform on behalf of any third party without written permission.

3. Intellectual Property

All software, designs, methodologies, workflows, query frameworks, and analytical outputs (including Intelligence Briefs and scan data) are the exclusive intellectual property of Signal vs Noise Strategic Consulting. You may not copy, reproduce, reverse-engineer, or create derivative works from any part of the Platform. Screenshots, recordings, or other reproductions of the Platform interface may not be used to replicate or build competing products.

4. Confidentiality of Reports

Intelligence Briefs, scan results, and any data generated by the Platform are confidential and provided solely for your internal use. You may not resell, redistribute, or publicly share these outputs without written consent from Signal vs Noise Strategic Consulting.

5. Prohibited Activities

You may not: (a) use the Platform to build or assist in building a competing product; (b) scrape, crawl, or systematically extract data from the Platform; (c) attempt to circumvent access controls or security measures; (d) use the Platform in a manner that could damage its reputation or that of Signal vs Noise Strategic Consulting.

6. API Costs and Fair Use

The Platform makes calls to third-party AI APIs (Anthropic, OpenAI, Perplexity, Google) on your behalf. Authorized users agree to reasonable use — scans should be run for legitimate business analysis, not for testing, abuse, or resale. Signal vs Noise reserves the right to revoke access for excessive or abusive usage.

7. Platform Scope — Not a RAG System

The Platform is an AI-visibility intelligence tool: it submits buyer-intent queries to public AI answer engines, records and analyzes how those engines describe companies, and correlates changes with analyst-relations activity. The Platform is NOT a retrieval-augmented generation (RAG) system. It does not ingest, index, embed, or retrieve from your documents or private data, does not build knowledge bases, and does not generate answers grounded in customer-provided content. Any future RAG capability will be announced separately, offered under its own terms, and is not included in — or promised by — any current subscription or engagement. Purchases made today are for the visibility-intelligence capabilities described in this section only.

8. Subscriptions and Billing

Self-serve plans are billed monthly in advance via Stripe. Plan limits (such as the number of companies tracked) apply as described on the Pricing page. You may cancel anytime through the billing portal; access continues until the end of the paid period, after which no refunds are issued for partial months. Signal vs Noise may change plan pricing or features with 30 days' notice to active subscribers.

9. No Warranty

The Platform is provided 'as is.' AI-generated scores, positions, and sentiment classifications are estimates based on model outputs at the time of the scan. Signal vs Noise does not guarantee the accuracy of any AI answer engine's response or the completeness of any scan result.

10. Termination

Signal vs Noise reserves the right to terminate or suspend access at any time, with or without notice, for violation of these Terms or for any other reason at its sole discretion.

11. Governing Law

These Terms are governed by the laws of the State of Colorado, United States. Any disputes shall be resolved in the courts of Denver, Colorado.

12. Contact

Questions about these Terms: info@trishablack.com